Pictured above: one of Amazon’s fulfilment centers.
(Photo by Geoffrey Robinson)
Many retail formats are in decline because of the massive shifts in customer preferences. Proven strategies suddenly become obsolete in an extremely competitive and crowded marketplace.
Teams are obsessively looking for the ultimate formula that will lead to increased market share and successful entry into adjacent channels and markets. Some are in denial.
René Repko is one of Netherlands’ leading retail marketeers. With over twenty years of executive experience, he has significantly improved the customer proposition of leading value and luxury retail brands such as Albert Heijn, HEMA, Sligro, Rituals and Action. These formats all gained in relevance and market share, thanks to his role in the leadership team.
Hope is not a strategy
Repko’s ideas and concepts fuel growth. He will demonstrate that successful marketing is less complicated than it seems. It just requires experience mixed with great ideas, some guts and a great team.
Welcome in The New Bazaar.